In my words, this content technique creates a scene where time passing is only affecting isolated parts of the image – but not all of the image. This dichotomy creates moments that are quiet and contemplative, elevating the humble GIF into something much more refined.” Beck and Burg defined the craft, “in which individual instants of motion are isolated against a static image. That effect or technique applied to this type of visual is called a cinemagraph and according to Time Magazine was pioneered (and named) by husband and wife team Jamie Beck and Kevin Burg. The creator’s hope is that when you see this, your senses are fooled – which makes you wonder if this an image or a video? By now you’ve probably seen something like this in any one of your social feeds - a popular form of content that is part video/part still image.
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